About us

Our Story

Created by Pazit Ben-Ezri, a mother of four looking to simplify her life and comfort her babies, Lulyboo is the culmination of love & ingenuity. Pazit’s first bassinet was made in her kitchen, using mostly household items. It was from these humble beginnings that Lulyboo was born. Today the Lulyboo family has grown to include twenty-two unique and innovative products found in international markets on four continents around the world.

Our Commitment

It is our commitment to provide families around the world with products tested to the highest standards of safety. We have worked diligently to assure that our full assortment is free of flame-retardants and toxic chemicals known to cause harm to humans at all stages of development. Lulyboo products are ASTM, CPSC and CA Prop 65 compliant.

Our Success

We have been so humbled by the public reception of our simple innovations. A two-time recipient of the Family Choice Award, Creative Child Award and Baby Maternity Award, our product offerings have been featured in Parents Magazine and covered by media outlets all over the U.S. Our success continues to spread to new foreign markets every year.