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About us

Founded with love

LulyBoo is the culmination of love and ingenuity. LulyBoo was created by Pazit Ben-Ezri, a mother of four looking to simplify her life and comfort her babies. Pazit’s first lounge was made in her kitchen, mostly with household items. From these humble beginnings, grew what is now LulyBoo, and its wide array of stylish, high-quality lounges and other travel baby accessories. LulyBoo products wrap babies comfortably in love, while giving you the convenience you need for an active daily routine. These are products for the modern family.


The LulyBoo line of signature products and accessories provides the ease of portability, without sacrificing your baby’s comfort or safety. These versatile products are designed by a mom, so simplicity and functionality come first. Whether you're going to the park, the supermarket, or even to another country, Lulyboo creates a special place your baby can call home, wherever you take them.